Heap lets you automatically capture every user interaction from web, mobile, and cloud services: clicks, submits, transactions, emails, and much more. You can then analyze it all retroactively. No tracking code required.
For years, analytics vendors required writing track('event') for each interaction. But this has become too brittle, making it hard to move fast and trust data. Heap autocaptures a complete customer dataset and lets you flexibly model it with Virtual Events.
We believe analytics is a problem rooted in data, not visualization. We strive to make data painless. Because we automatically capture everything and let you virtualize events after-the-fact, anyone can start analyzing in minutes. No code required.
A Complete Customer Dataset
Virtualize Events Flexibly
Increase Trust in Your Data
Heap auto-captures a complete view of the customer from web, mobile, and 20+ cloud tools: clicks, submits, taps, swipes, emails from Marketo, transactions from Shopify, user fields from Salesforce, and much more.
Shipped a new signup flow and it broke your “Sign Up” event? Just change your Virtual Event, and it will retroactively update everywhere it’s used, including Heap’s behavioral analytics and your warehouse.
Never lose context as your business grows. Provide up-to-date metadata on each important raw data point so you can trust your data.
Within days of signing up for Heap,
Lending Club found insights that drove massive improvements in conversion.
“Heap is the only tool I’ve encountered that lets everyone instantly answer business questions.”
